Designed print, digital, animation, and in-store assets for MedMen's private label, [statemade] launching in California this year. Featuring effects based cannabis made in your state, for your desired state. Products available in 1g, 3.5g, single pre-roll, and multipack pre-rolls. More effects and product forms coming soon.
Unboxing experience for PR gifting.
Sample of campaign concept deck infusing lifestyle photography with product.
Team: Morgan Thomas, VP of Creative. Vicky Arcos, VP of Product Marketing. Arthur Tanimoto, Senior Copywriter. Daniel Collopy, Photographer. Nicole Klein, Product Marketing Manager. Kylie Vargas, Retail Visual Manager.