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SoHo Yoga Digital Assets

I started working for SoHo about a week before the pandemic hit. The challenge I was faced with here was, how can a local yoga studio keep their loyal community happy and healthy while the studio is closed indefinitely? The answer is having an amazing online presence — starting with online classes, an incredible website experience, and engaging with our community on social. I revamped the website via Squarespace and have been designing several social assets for SoHo during this time.

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The color palette builds off our current burnt orange and grey brand colors and brings in more earthy tones that feel warm and don't necessarily skew towards a certain gender or audience. The palette combines city colors inspired by our DTLA location, with beachy tones inspired by our Hermosa Beach location, and together mesh well and provide a wide range of options to use in all applications.

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Team: Lindsay Jones, Director of Marketing. Erica Osburn, Director of Retail.