SoHo Yoga Digital Assets
I started working for SoHo about a week before the pandemic hit. The challenge I was faced with here was, how can a local yoga studio keep their loyal community happy and healthy while the studio is closed indefinitely? The answer is having an amazing online presence — starting with online classes, an incredible website experience, and engaging with our community on social. I revamped the website via Squarespace and have been designing several social assets for SoHo during this time.
The color palette builds off our current burnt orange and grey brand colors and brings in more earthy tones that feel warm and don't necessarily skew towards a certain gender or audience. The palette combines city colors inspired by our DTLA location, with beachy tones inspired by our Hermosa Beach location, and together mesh well and provide a wide range of options to use in all applications.
Team: Lindsay Jones, Director of Marketing. Erica Osburn, Director of Retail.