Branding, logo design, iconography and packaging design for TOMS eco-friendly collection of shoes and eyewear. A collection rooted in earth-friendly product and processes, because the need for conscious creation is urgent, and progress has always been TOMS purpose.

Mineral glass lenses and bioplastic frames

made from 100% biodegradable materials.

Closed loop process manufacturing with a play

on a leaf as a visual cue this is eco-friendly

Fabric eyewear pouch made from

recycled plastic bottles

Team: Dan Hall, Associate Creative Director. Kendall Pilgrim, Senior Copywriter.

© 2023 by Sasha Blake. Proudly created with

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