Branding, logo design, iconography and packaging design for TOMS eco-friendly collection of shoes and eyewear. A collection rooted in earth-friendly product and processes, because the need for conscious creation is urgent, and progress has always been TOMS purpose.
Mineral glass lenses and bioplastic frames
made from 100% biodegradable materials.
Closed loop process manufacturing with a play
on a leaf as a visual cue this is eco-friendly
Fabric eyewear pouch made from
recycled plastic bottles
Team: Dan Hall, Associate Creative Director. Kendall Pilgrim, Senior Copywriter.