The Venice Collection by TOMS

Catalog + retail design for our spring 2018 Venice Collection launch - including window displays, store signage, POP displays and visual merchandising guide for our global TOMS retail stores and wholesale accounts.

Spring 2018 launch for Venice Collection was celebrating our original shoe silhouette, the alpargata, offered in a full range of hues. For creative this season, we leaned into the bold rainbow color palette, and added some Venice vibes with dreamy black and white palm tree imagery and clean typography. I created this mural for our mobile popup shop inspired by murals surrounding every corner of Venice Beach, the bright colors and our campaign photography.

Team: John Whitledge, Creative Director. Sarah Gless, Art Director. Megan Youngblood, Senior Copywriter. Ellen Makowsky, Retail Marketing Manager. Chris & Sarah Rhoads, Photography. Allison Walter, Photography.

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